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Every homeowner starts out assuming you're the storm chaser.
The door-knocker stories poisoned the well. A $15,000 decision now starts from suspicion you didn't earn, and the first thing every homeowner does is look for reasons to rule you out. A thin website is the first reason they find.
Proof stacked exactly where the doubt lives.
Licence, insurance, warranty terms in writing, and finished roofs photographed in their own neighbourhood, all front and centre, with reviews leading and growing after every job. When someone looking for reasons to rule you out runs out of reasons, you get the call-back.